SEO is a complex process that requires a lot of work to get right. There are many different optimization methods that work together to achieve the best results. This is especially true for small businesses. One option is to find an agency that offers a bundle of services for local businesses. Another option is to choose a freelancer.
On-Page Optimization
As the name suggests, on-page optimization refers to tactics that can be controlled by your website. These include title tags, keyword usage, URLs, and more. This is different from off-page and technical SEO, which are factors that influence a site’s ranking but are outside of your control. One of the most important parts of small business seo packages is link building.
During the on-page optimization process, your SEO team will ensure that your website contains keywords that match search engine users’ queries. This will help them place your website in the top results for those queries. However, it’s important to note that a poorly executed on-page optimization strategy can have the opposite effect and hurt your ranking. A good title tag includes your target keyword and is frontloaded (shown above the website address in a SERP). Also, use relevant keywords in the page description to encourage click-throughs from search engines. Incorporate your target keywords in h1> and h2> headers, as well. These are often the first words search engines see, so they’re more important than the content itself.
Off-Page Optimization
Traditionally, off-page optimization has meant acquiring links to your website. These links help search engines understand the value of your content and compare it to your competitors. However, off-page optimization also includes a number of other techniques. One of these is the creation of infographics. These are useful for promoting a new product or service. Another technique is guest blogging. This requires a lot of research and time, but can be very rewarding in the long run. It is important to build your links gradually and not make sharp jumps in the number of links. It can damage your site’s reputation and hurt your rankings.
Off-page optimization supplements on-page SEO, and it is important to focus on both. But it is not enough to get your website to rank higher. Your website must be perceived as a good place to visit by the search engines. Without that, you won’t get much traffic. And, if you don’t have traffic, you won’t be able to convert that into sales.
Keyword Research
Small business seo packages are designed to provide businesses with a holistic approach to marketing. This includes on-page and off-page optimization, keyword research, and technical SEO management. These tools help ensure that a small business can compete with large brands and companies that have bottomless budgets. Keyword research is the foundation of a good SEO strategy. This helps you understand what your customers are looking for and how to best meet their needs. This is important because it can make or break your online success.
Keyword research also helps you predict seasonal trends and search patterns in your target audience. This information will help you create more targeted content to bring in new customers. It will also allow you to identify keywords that may be underperforming and need to be refocused. Ultimately, this will help you improve your search engine visibility and develop qualified traffic that leads to phone calls, contact forms, and sales.
Link building
Getting good SEO results isn’t easy. It requires consistent work over a long period of time. In some cases, a small business may need to earmark a significant portion of its budget each month for SEO services. However, this doesn’t mean that it will need to spend more than a few thousand dollars per month. Link building is the process of securing links on other websites to your own website. These links are a critical part of SEO and provide referral traffic. They also increase a website’s authority and improve its rank on search engines.
Final Thought
It’s important to remember that any link building strategy should be customized to your business. You should avoid using black hat techniques, as they can be disastrous for your brand image. Instead, look for companies that practice white hat techniques and have a proven track record. They should be able to provide you with examples of their past clients and show you what they can do for your website.
